Digital Media Specialist / Digital Marketing

Digital Media Specialist / Digital Performance (Ad Optimizer)

  • Set up the digital marketing strategy and campaign to reach the business goal
  • Responsible for develop, modify, and maintain company website or landing page using WordPress
  • Track statistic of media data and analyze the information through impression, CTR, Conversion rate and ETC
  • Execute and optimize performance media (Google AdWords / Facebook Ads and other digital media) in order to achieve maximum Return on Investment (ROI)
  • Develop SEO strategies to improve content quality, optimize keywords, user experience and website traffic
  • Creating, Optimizing and bidding for ads copy, keywords, banner and target audience for all media
  • Collect data, analyze trend and insight using Google Analytics or other analytic platform to customize media report - Keen and able to understand the business objectives, media advertising strategy
  • Understand Business Operation brand identity, tools and principles - Able to prepare concise presentation
  • Ensure that committed media targets are delivered (monitor, adjust as required)
  • Plan and optimize media strategies in hybrid or digital based, media touch-point planning and campaign journey
  • Analyze research and leverage the target audience's character, purchasing and media habits
  • Coordinate with agencies, suppliers
  • Give suggestion to team about campaign performance and next step action for better media performance
  • Responsible for campaign summary